Alex Samson
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  1. Startups

Startup Financial Model

Multi-currency financial model example for startup shows how the marketing budget converts into profit, estimating operational and customer acquisition cost.

Last updated 1 year ago

I designed this template for an edtech startup I was mentoring to help the founder answer questions about pricing for its services. As you can see, there are many more inputs the founder must consider based on experimental data or by adjusting the numbers. I'm sure that the financial model is unique for each startup, so use this template as an example of the parameters you need to keep in mind, and as an illustration of how all numbers should be segmented and related with simple formulas.

The only complex and essential formula is in "Month of Operations". It helps you examine your business at a specific month from the start, simulating how your user base will increase with retention.

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Using the Startup Financial Model Template

Use model in Google Sheet

  1. Open the link

  2. Click File > Make a copy

  3. Choose Name and Folder for your copy

Use model in Microsoft Excel:

  1. Open the link

  2. Click File > Download > Microsoft Excel (.xlsx)

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Feel free to use, reuse, or modify under CC BY 4.0. Credit by linking to

Google Spreadsheet link to the Startup Financial Model Example
https://saalse.com/startups/financial-model
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Google Spreadsheet link to the Startup Financial Model Example
Startup Financial Model
File > Make a copy
Name, Folder > Make a copy
File > Download > Microsoft Excel
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