Startups Alex Samson Founded: Exits and Failures
Ventures Alex Samson founded since 2001: three exits, the failed startups and what each one did.
dvhb
2010–2025Founder · Exit · Founder & CEO
I bootstrapped a product R&D studio and scaled it to international operations: a remote engineering team of 50 people across 12 time zones that built 100+ tech products from idea to Series A for startups and corporates. Closed an acquihire deal and relocated to Bali.
- HRTech
- DevTools
- FinTech
- Vibe Coding
Owork v2
2019–2022Founder · dvhb · Exit
Hiring and onboarding automation. Two clients and no market fit; the product was acquired by a fast-growing software company (150+ people) in sports and entertainment.
- HRTech
- SaaS
Djvid
2020Founder · dvhb · Failed
Remote party streaming during the COVID lockdowns. The market went away when they ended.
- Entertainment
- Video streaming
Liccy Bot
2019Founder · dvhb · Failed
Open-source license manager. It failed for lack of leadership.
- DevTools
Savemyphone
2015–2018Founder · dvhb · Failed
Online smartphone robbery and theft insurance. Some revenue, small market.
- InsurTech
- E-commerce
Owork v1
2013–2017Founder · dvhb · Failed
Grew out of the intranet we built for Merz. Intranet SaaS for teams: a social network, documents, messenger and tasks. Some revenue and an award, no market fit.
- HRTech
- SaaS
- Social network
Evomap
2011–2014Founder · Failed
SaaS GIS for interactive crowdsourcing projects: city maps where residents and city officials mark places, built on OpenStreetMap. The first pilot ran in 2012. Five clients, no market fit.
- UrbanTech
- GIS
- SaaS
Passbooker
2013Founder · dvhb · Failed
A B2B service that delivered insurance policies to customers' phones: Apple Passbook, plus Android and BlackBerry through PassWallet. It sent renewal and location reminders, and gave insurers a template builder and install reports. It started as a project for a leading national insurer, one of the first to put policies in Passbook, and installs ran several times above forecast.
- InsurTech
- SaaS
Duma
2001–2008Founder · Closed
A freelance agency in web design, software development and online marketing for small businesses, which I founded in high school and ran through university.
- Web agency
Petman
2004–2007Founder · Exit · Co-founder & CEO
As a university student, I built an early e-commerce leader in pet supplies from the ground up to 4,000 SKUs and a team of 9. I managed all operations from engineering to sales, scaling the business to an exit.
- E-commerce
I2M.ru
2001–2002Founder · Failed
A marketplace of direct sales products, connecting buyers with sellers in cities, which I launched at 15. My first e-commerce experience and $50 from banner ads, before I closed it to focus on exams.
- E-commerce